Clipping campaigns for sports brands and streamers

Streams and matches cut into moments people actually share. Rights-aware briefs and fast turnaround around fixtures.

Built around the fixture list

Sports attention is spiky. A campaign that takes a week to spin up has already missed the match it was meant to ride. Briefs for this category are published against the fixture list, and the network is warmed before kickoff so clips land while the moment is still being talked about.

Why clipping works here

Long-form sports content is full of clippable moments and almost none of them travel on their own. Cutting a stream or a match into dozens of short native clips, posted by accounts whose audiences already follow the sport, turns one broadcast into a week of feed presence.

Because you pay per verified view, a quiet fixture costs proportionally less than a loud one. The budget follows the attention rather than a media plan written a month earlier.

Rights and what clippers may use

This is the category where source material needs the clearest rules. The brief states exactly which footage is in scope, what may be shown, and what has to stay out, and clippers work from the material you supply rather than sourcing their own.

• Only the footage you provide is in scope.
• On-screen requirements specified per platform.
• Any commentary or audio restrictions written into the brief.
• Held clips carry the reason, so a rights question can be answered after the fact.

How a campaign runs

You publish a brief: budget, platforms, rules and the angles that are off limits. Vetted clippers cut your source material and post to their own accounts. Every view reading is pulled from the platform every 48 hours and passes five independent fraud checks before it is billed, and clippers are paid per campaign in USDC on cleared views.

• Fixed fee agreed before the campaign, so the cost of a view is not decided afterwards.
• Every clip listed with creator, platform, URL and view history.
• Human review against your banned-angles list, and you can reject any clip from your dashboard.
• Flagged views held with the reason shown, and never billed.

What we need from you

Source footage, the rules, and someone who can answer a question within a day. For sports we need the fixture window, the cleared footage, and a named contact who can approve a change on match day.

Platforms we run

Clips run on TikTok, Instagram Reels, YouTube Shorts and X. The brief states which are in scope, because the rules and the cut differ by platform: a Reels edit is not a Shorts edit, and what passes review on one is not automatically fine on another.

Sports moments travel furthest on TikTok and Shorts, with X carrying the conversation around them.

Turnaround around fixtures

The brief goes out before the fixture, so clippers are ready rather than reacting. Clips land while the moment is still being discussed, which is the only window that matters in this category: a great cut published three days late is a great cut nobody shares.

Streamers and rights holders

The same model works for streamers with a back catalogue. Hours of stream contain dozens of moments that never leave the VOD, and clipping puts them in feeds without the streamer editing anything themselves.

Where footage rights are limited, the brief restricts clippers to the material you supply, and held clips carry their reason so a rights question can be answered after the fact.

Questions we get asked

Start with a pilot

A pilot is a fixed test budget with dashboard access from day one. You watch clips land, check the numbers as they arrive, and decide on the strength of your own campaign rather than a case study. We take a limited number each month.