Clipping campaigns for casino and iGaming brands
Casino is where we started, and it is still the category we know best. Compliance-aware briefs, tier one geos, and affiliate codes tracked end to end.
The reference campaign
ShadyLady ran on the network and delivered 98.4M verified views at a $0.17 effective CPM against 73.37M guaranteed. Every one of those views passed the same five checks, and the campaign can still be reconstructed clip by clip.
Why clipping suits this category
Casino audiences do not respond to ad breaks. They respond to moments: a bonus round, a near miss, a payout that reads as real because it was filmed by someone who plays. Clipping puts hundreds of those moments into feeds at once, on accounts that already talk to that audience.
The pricing works for the same reason. You are not bidding for an impression against every other advertiser in the auction, you are paying for views a clip earned on the For You page.
Rules and review
The category carries the least tolerance for a loose process, so the rules are written before anything posts: accepted geos named, banned angles given as examples, offer wording quoted verbatim, and a stated rule for what happens to a clip that breaks one.
- Creators selected on audience geography, not follower count.
- Human review against your banned-angles list before payment.
- Held clips stay visible with the reason, so the campaign is auditable later.
- Affiliate codes tracked end to end, back to the clip and the creator.
Read the full working checklist in Casino clipping that survives compliance.
How a campaign runs
You publish a brief: budget, platforms, rules and the angles that are off limits. Vetted clippers cut your source material and post to their own accounts. Every view reading is pulled from the platform every 48 hours and passes five independent fraud checks before it is billed, and clippers are paid per campaign in USDC on cleared views.
- Fixed fee agreed before the campaign, so the cost of a view is not decided afterwards.
- Every clip listed with creator, platform, URL and view history.
- Human review against your banned-angles list, and you can reject any clip from your dashboard.
- Flagged views held with the reason shown, and never billed.
What we need from you
Source footage, the rules, and someone who can answer a question within a day. For casino specifically, we also need your accepted geos, the exact offer wording and your banned-angles list before the brief goes out.
Platforms we run
Clips run on TikTok, Instagram Reels, YouTube Shorts and X. The brief states which are in scope, because the rules and the cut differ by platform: a Reels edit is not a Shorts edit, and what passes review on one is not automatically fine on another.
For casino the platform choice usually follows where your accepted geos actually watch, and which platforms your offer wording can appear on unedited.
What a month looks like
Week one is setup and the first clips: brief published, creators selected on audience geography, first cuts land and the review queue starts. Week two is where volume arrives, because clippers now know which angles clear review. Weeks three and four are compounding: the hooks that worked get repeated by more creators, and the cost per verified view falls.
Through all of it the dashboard shows every clip with creator, platform, URL and view history, and flagged views sit visible with their reasons rather than disappearing.
Questions we get asked
Can you work with our compliance team’s rules?
Yes, and the more specific they are the better the campaign runs. Rules go into the brief as examples, and the review queue enforces exactly what was written.
What happens to a clip that breaks a rule?
It is held with the reason attached and never billed, regardless of how it performed.
Do you handle affiliate tracking?
Affiliate codes are tracked end to end, so a code traces back to the clip and the creator rather than to a channel-level total.
Which geos can you reach?
Tier one markets including the US, UK, Canada and Australia. Creators are selected on audience geography and any spill follows the rule you set in the brief.
Start with a pilot
A pilot is a fixed test budget with dashboard access from day one. You watch clips land, check the numbers as they arrive, and decide on the strength of your own campaign rather than a case study. We take a limited number each month.
